Rumor: E3 Dead?

UPDATE:
Sources close to the Entertainment Software Association (ESA) tell Ars Technica that the show can and will go on, but that big changes are planned. The “Electronic Entertainment Expo” (hence E3) started in 1995 as a small but interesting annual convention for gaming, following roughly six months after the once-popular annual COMDEX computer trade-show in Las Vegas. The show has grown immensely in popularity, and that appears to be the problem. Source

The Entertainment Software Association (ESA) shindig has been a staple of game industry life since the mid-1990s. However, we understand the larger exhibitors have jointly decided that the costs of the event do not justify the returns, generally measured in media exposure.

Source

Even if the costs are not coorelating to the media exposure, E3 still needs to go on. The event is the epitome of video games and truly provides the real fans some entertainment. All of the rumors and speculation will be sorely missed, and it is a shame that no company will step up and make sure that E3 can live. This is not a done deal, but sadly it looks like E3 will be cancelled forever.