Tivo announces new service: TIVOCAST

Today, Tivo announced a new service called “TivoCast”, which brings broadband video to your TV. Tivo signed new agreements with NBA, WNBA, The New York Times, Heavy, iVillage, and CNET.

“Television is still the preferred platform for watching video. The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today and providing a wide variety of choice that will be of interest to all segments of the TV audience,” said Tara Maitra, TiVo’s Vice President and General Manager, Programming. “The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favorite medium for watching video, TV and TiVo.”

As Matt points out over at PVRblog, other than a few new content partners, and a new name, Tivo is just re-branding their already existing Video Podcasting service.